Executive team


Jonas Eldborn

Chief Executive Officer (CEO), Board of Directors

Before being named CEO in June 2017, Jonas was Fair Trading Technology (FTT)´s Chief Operating Officer and was responsible for the daily operations of the company, contributing in product development together with the development team as well as assisting in sales activities.

During his time in this role, Jonas was responsible for a major transformation of the client onboarding process as well as providing invaluable product and resulting in a greatly increased profitability and higher quality of Fair Trading Technology’s solutions.

Before joining Fair Trading Technology, Jonas worked for 8 years within the telecommunications industry as a project leader and backend developer. During this time, Jonas was one of the key members in several landmark projects within the Scandinavian region.

Jonas has a Bachelor of Science degree in Software Development and has also acquired external knowledge in management and leadership from external courses.


Tanner Serifler

Chief Technology Officer

Tanner has been with FTT since the incorporation in 2010 and has had a major part in developing the product from prototype to finished product. Tanner is responsible for both the product development and cloud infrastructure, delivering a truly global application with high demand for uptime and speed.

On a day-to-day basis, Tanner acts as a product owner towards clients and as project leader for the development team, setting up the road map and seeing to that it gets delivered. He also works proactively with the underlying infrastructure and hosting providers to deliver a zero downtime environment for hosting the product.

Before joining FTT, Tanner spent four years developing tailor-made customer-relationship management (CRM) systems for the banking and real estate industry for one of the largest banks and brokers of Sweden. This gave him a diverse knowledge and unique insight into the world of CRM that he has taken with himself into FTT.

Tanner has a B.Sc. in Computer Science from Malmo University, but his computer knowledge started already as a 15-year-old when he was contracted for the first time to build a website. During his student years, he ran a website with 100,000 unique visitors a month.


Nenad Naumovic

Chief Strategy Officer, Chairman of the Board

Prior to his position at FTT, Nenad was the Head Trader and Risk Manager for a global financial brokerage for over 16 years. He now leads FTT’s innovation and R&D by launching new financial technology automation systems.

Nenad has a strong background in complex mathematics and financial modelling. His proven experience in trading allows him to develop risk management systems that rely on numbers and statistics combined with micro and macro-economic data, earning him the nickname “a man of science”.

At Fair Trading Technology, Nenad is behind all the strategic management planning, end-to-end management of internal functions, as well as operational planning for the company’s future business development. He envisions a globalized financial markets system that is transparent and cost-efficient for both institutional and retail investors.

Nenad Naumovic holds a B.A in Mathematics and has passed the Financial Industry Regulatory Authority’s Series 7, 55 and 63 licenses. He also holds numerous U.S patents and is a Cayman Island Monetary Authority (CIMA) director.