Marketing Manager

If you are looking for an exciting career with a global perspective and opportunities to be part of a team that is working to literally change an industry, we just may have an offer you can’t refuse.

Fair Trading Technology is a FinTech provider, creating innovative solutions for the day-to-day problems facing foreign exchange (FX) and Crypto brokers and their clients. Since 2010 we have been connection trading platforms, exchanges and brokers of all sizes. Our HQ is located in central Uddevalla on the West Coast of Sweden. Our Belgrade office is located in the heart of the city, with a great view of the city hall. 

We think that you are a talented, self-motivated individual with the capability and drive to continuously excel within your field. You probably have experience from several different digital marketing projects and have an in-depth knowledge in SEO, SEM and SMM. Together with the management and our sales team, you will work in a cross-functional environment to define and implement the external communication plan for our B2B products to our customers.

 

Responsibilities:

  • Define our B2B marketing strategy towards our end customers (email communication, marketing automation, event content, social media, etc.) that contains information about our product range, media industry trends and company news
  • Analyze customer data to set up customer segments for marketing communication
  • Define and follow up the campaign goals, analyze the results from the marketing campaign to drive further action
  • Develop and implement SEO and PPC strategies
  • Create and manage link building strategies, content marketing strategies, and social media presences
  • Innovate and present new marketing platforms and strategies
  • Day-to-day production of engaging online content including blogs, graphics, videos and forums; monitor and analyze content success and follower feedback
  • Identify the latest trends and technologies affecting our industry.
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Use Google Analytics, Google AdWords and other releveant sites
  • Drive traffic to company pages
  • Work closely with sales and product teams to understand their priorities and define relevant content to communicate with our customers
  • In the long run, develop new initiatives that lead the development of automated marketing that are relevant to the product marketing strategy

Skills and Qualifications

  • Fluent in English – both in writing and verbally
  • Bachelor’s Degree in Advertising or Marketing
  • At least 3 years experience in Digital Marketing
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Highly creative with excellent analytical abilities.
  • Very good at producing content for B2B marketing
  • A skilled writer with the ability to adapt communication to the recipient
  • Experience working with WordPress, HTML, CSS, and JavaScript
  • Self-Motivated and Goal-oriented, but must be a team player
  • Up-to-date on the latest trends and technologies in digital marketing.
  • MS Office Suite
  • Photoshop, Illustrator and InDesign

It is a plus if you have one or more of the following experiences

  • Financial Markets (Forex, Cryptos, Stocks, etc)
  • Experience from working in marketing agency or a wide range of projects/industries

 

Employed with Fair Trading Technology

As an employee of Fair Trading Technology, you’ll be joining a fast-paced, exciting work environment, with talented colleagues with a broad range of experience, from literally all corners of the globe. We pride ourselves in thinking differently and are always on the lookout for talented people who are looking for new challenges to solve old problems in new, industry changing ways.

Due to current circumstances, we are open for remote work however the long term plan is to have the team also working from the Belgrade office for increased collaboration so an openness for that is a requirement.

 

The application with personal letter as well as job resume should be sent to [email protected].

Location

  • Belgrade, Serbia

Seniority Level

  • Senior level

Industry

  • FinTech, Retail Forex & Crypto

Employment Type

  • Full-time

Job Functions

  • Search Engine Optimization
  • Social Media & Email Marketing
  • Marketing Strategy
  • Content Creation

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